On election night 2018, in a karaoke bar in east Dallas, Lillian Salerno and Kendall Scudder were drowning their sorrows and chatting about what they were going to do next. As former candidates, they knew that campaign talent was sorely lacking in Texas, with fundraisers and field consultants and digital strategists often flown in from out of state.
They had friends who had trained and honed their skills in Texas, jumped on a couple of races, then went to work someplace else. Narrowing it down to a shared goal, keeping Texas talent IN Texas, the idea for Armadilla Strategies was born. From data management to communications, AS is a collective of talented political operatives with more than 30 years of shared campaign experience.